Once again, U.S online music company, Band Camp comes to the rescue by providing immense support during dreadful tragedies. On 01 June 2020, it announced that they will donate 100% of their profits earned on 19 June to NAACP Legal Defense Fund, one of the leading United States civil rights organization.
Band Camp has even supported the artists earlier in a similar fashion. Due to Covid-19 pandemic, artists have been hit the most because of cancelled shows and closed venues. In order to give a helping hand, Band Camp in March 2020 had announced its waiver of their revenue share. Not only that but it also aggregated support from the Band Camp community to help artist survive such times. In their update they mentioned, “We’ll continue working to make Band Camp the best place for fans and artists to come together and sustain each other in the challenging times ahead”. They did it again in May wherein they got almost double the response received in March from the community.
The killing of George Floyd incident has started a protest in United States with an objective to create awareness that ‘black lives matter’. This incident and the state-wide violence against black people has inspired Band Camp to support for equality and justice. They choose to donate on 19th of June also called as Juneteenth, a Unites States celebration of the end of slavery. Band Camp are not only just donating their profits but also allocating $30,000 per year to organizations fighting for racial justice and helping the sufferers create their space in society.
“So this coming Juneteenth (June 19, from midnight to midnight PDT) and every Juneteenth hereafter, for any purchase you make on Band Camp, we will be donating 100% of our share of sales to the NAACP Legal Defense Fund, a national organization that has a long history of effectively enacting racial justice and change through litigation, advocacy, and public education. We’re also allocating an additional $30,000 per year to partner with organizations that fight for racial justice and create opportunities for people of color”, the company said.
In such times, it becomes need of the hour to do our bi and it could be as small as creating awareness around you through social media platforms. “Beyond that, we encourage everyone in the Band Camp community to look for ways to support racial equality in your own local community, and as a company we’ll continue to look for more opportunities to support racial justice, equality and change.”, the company added.